If you examine the full gamut of promotional products, you’ll find items that range from mundane to spectacular. For example, no line of promotional giveaways would be complete without the obligatory coffee mug. But you could also offer something out of the ordinary, like a desktop microwave that’s just big enough to re-warm a cup of coffee. So, what item do you choose when you want it to convey uniqueness but not seem over the top? One idea is wholesale cotton drawstring backpacks.Why are Wholesale Cotton Drawstring Backpacks Good promotional Items?
The value of promotional items is typically assessed using one of two perspectives: the more common an item, the better; and the more unique an item, the better. The first view points to the value of an item’s ubiquity in terms of its usefulness; that is, the more useful an item is, the more people will encounter it and see its information. The second view points to the value of giving away something unique that, by extension, makes your company seem unique. If you side with the latter view, you aren’t alone. Be it at trade shows or following a conference with a potential client, many companies opt for giveaways that get potential clients’ attention in a way that traditional giveaways don’t. Do statistics back this up? According to Promotional Products Association International (PPAI), they do.
The big notable here is wearables, of which drawstring cotton bags are a part. Why are wearables so big? On one hand, you could point to their usefulness; almost everyone wears clothes and similar accessories that simplify their life. But you could also point out the relative uniqueness of wearables versus pens, coffee mugs, and mouse pads. In any case, promotional product distributors don’t sell a high percentage of wearables on accident. Companies know that wearables are more likely to be accessed by their intended targets than standard giveaways, and that the access results in a closer bond between the item and its user. If you already have a line of traditional giveaways, incorporating a nontraditional item such as a drawstring backpack might do more than make your giveaways more noticeable; it might also increase your sales.